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HFR PRESENTS//

FUNDING BIPOC DESIGNERS

APPLICATIONS NOW OPEN

A Common Thread is an initiative from Vogue and the Council of Fashion Designers of America (CFDA) to raise funds and awareness for of the American Fashion Community. It was established to provide relief for those affected by the COVID-19 pandemic. Vogue and the CFDA repurposed the CFDA/Vogue Fashion Fund, which was established for emerging designers in 2003, to launch A Common Thread.

 

Both COVID-19 and the war against social injustice have revealed a specific need to highlight the stories of Black designers. People of color are often disproportionately impacted by social and economic tragedies, and the CFDA and Vogue saw the urgent need to support the Black Fashion Community.

 

ICON360 is proud to announce a new partnership with CFDA and Vogue’s A Common Thread to support Black fashion designers with opportunities to grow their businesses at scale. ICON360 is granting a total of $ 1 Million to 20 applicants! Funding will be awarded in installments from September 2020 to December 2020 based on the criteria, requirements, and timeline below. 

CRITERIA

  • Designer of color living in the United States

  • In business for at least 2 years

  • Selling on your own e-commerce platform

  • Pivoted your business after the COVID-19 pandemic (including, but not limited to: making and selling masks, providing digital services, changing your business model, etc.)

 

REQUIREMENTS

 

  • A completed application

  • Industry Reference Letter

  • Introduction Video (90 seconds)

  • Portfolio

  • Most Recent Lookbook

  • Most Recent Linesheet

  • Pitch Deck that includes the following:

    • The overall mission of your business 

    • Team and Team Roles

    • Financial Reports from 2018, 2019, and 2020 up to date 

    • Target market goals 

    • Revenue Model

    • Business Roadmap through 2021

    • Marketing and Sales Strategy

  

 

TIMELINE

Award recipients will go through a 12-step process starting from 'application submission' to  'award disbursement', which includes virtual business growth and sustainability coaching with the HFR coaching team. 

OUR PROCESS FOR

A COMMON THREAD

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